# Analytics

There are 5 types of Analytics reports:

* [Shipment report](#shipment-report)
* [Courier report](#courier-report)
* [Tracking page report ](#tracking-page-report)
* [Review dashboard ](#customer-reviews)
* [NPS report ](#nps-report)

You can customize your data by click on "Last 30 days" button on the upper right and create custom date ranges effortlessly. 

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2FqYeCQdIruizv4lOWuN4x%2Fimage.png?alt=media&#x26;token=8f28041c-7dac-4431-a02e-d1eecd8bf60a" alt=""><figcaption></figcaption></figure>

## Shipment report

In this section, you will get insights of:&#x20;

* Total shipment per period
* The number of shipments based on its status
* The number of delivered/undelivered shipments based on the duration of transit time
* The top 3 destinations most of the shipments were delivered to

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2Fa1k12uZQoRFjImPLpA4Z%2Fimage.png?alt=media&#x26;token=94861121-b072-4237-b9d6-ac28a9ff4a22" alt=""><figcaption></figcaption></figure>

## Courier report

In this section, you will get insights of the Top 3 couriers that

* Are used the most based on the total shipments they have shipped
* Are fastest based on the average shipping time they have used
* Are most effective regarding the highest percentage of delivered shipments they have shipped&#x20;

From these, the merchant could evaluate the couriers they are using and decide to continue using their top 3(s) or change their delivery partners.

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2FHH9zxx4b9a1zXcyJTNKO%2Fimage.png?alt=media&#x26;token=eedb0d6f-102f-4043-86a5-1c6ac97cd33e" alt=""><figcaption></figcaption></figure>

## Tracking page report

Tracking page analytics may include data on the number of visitors to the tracking page, the percentage of completed deliveries, average delivery times, popular search queries, customer feedback, and other relevant metrics

To view this data, you will need to connect to Google analytics by Click on the "integrate with Google analytics" button => Input your Google Analytics ID => Save.&#x20;

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2FF19rUQvFpSMjvfQuyXui%2Fimage.png?alt=media&#x26;token=c3cc3ab0-693c-4330-81e6-57f51376e52a" alt=""><figcaption></figcaption></figure>

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2FpAR5NfEfzSDZ4sqF9R8w%2Fimage.png?alt=media&#x26;token=bb21e11e-405a-4da3-96ce-c57ec165979b" alt=""><figcaption></figcaption></figure>

## Customer reviews

If you enable the feature Reviews, you can view reports for this part includes:

* Star-rating chart
* Total review overtime
* Additional comment overtime

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2FuDG1L91uKxHUZ0gCPgcE%2Fimage.png?alt=media&#x26;token=e4d4c758-8dc3-4453-a181-6b3c452f2904" alt=""><figcaption></figcaption></figure>

## NPS report

On the order tracking page, you could customize this question to gather feedback specifically related to the shopping experience. You will have these data only if you enable the review feature on the tracking page.&#x20;

0.5 to 3.5 stars: These responses fall into the "Detractors" category.

3.5 to 4.5 stars: Scores within this range categorize customers as "Passive."

Above 4.5 stars: Scores above this threshold indicate "Promoters."

NPS = % Promoters - % Detractors

The goal is to have a positive NPS, as it suggests more satisfied customers than dissatisfied ones. Continuous monitoring of NPS can help businesses identify areas for improvement and track customer satisfaction over time.

<figure><img src="https://2820706060-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvvENJcykqmmnomA7uzWZ%2Fuploads%2Fs2N3j3r6hPL1ldn9PuWl%2Fimage.png?alt=media&#x26;token=e8a4bf84-6ff4-4b24-a2da-0c89065fa67e" alt=""><figcaption></figcaption></figure>


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